How Does VRM Benefit Sellers?

When selling your home, consider these key benefits:

• VRM eliminates the difficulty and anxiety of setting a fixed price. By using a price range, there is less worry about under pricing or overpricing your property.

• VRM attracts a greater number of prospective buyers. The price range strategy creates greater exposure for your property including those who may not have considered a house listed at a higher fixed price.

• VRM accelerates the sales process by encouraging offers. Prospective buyers are more willing to commit and make an offer knowing the seller will entertain all offers within the range.

Seller’s Most Frequently Asked Question

Answer
Buyers will typically have a “wish price in mind regardless of how the property is being marketed. But most astute buyers and their agents are well aware of the approximate market value prior to submitting an offer. Both buyer and seller often look at the initial offer as the beginning of serious negations.

How Does VRM Benefit Buyers?

When buying your home, consider these key benefits:

• Range pricing exposes buyers to a large selection of homes in the location where they are looking to buy.

• In many cases, range pricing introduces properties to prospective buyers who may not have considered the same property at a high fixed price. This may ultimately result in greater buyer satisfaction in a home that is larger, better equipped or in a better location.

• VRM helps buyers and their agents overcome any hesitancy to submit an offer knowing that the seller will entertain all offers within the price range. This encourages negotiations by bringing the buyer and the seller together to begin the sales process.

Buyer’s Most Frequently Asked Question

Answer
No, the seller is under no more obligation to accept an offer under VRM than they are in a fixed price listing. Within VRM, the seller promises to respond in writing to all offers within the range, thus paving the way for further negotiations.

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